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Saudi Arabia’s Red Sea Global joins World Travel and Tourism Council


Red Sea Global (RSG), the developer behind two of the world’s most ambitious regenerative tourism destinations, The Red Sea and Amaala, is now a destination partner of the World Travel and Tourism Council (WTTC).

WTTC is the global authority on the economic and social contribution of travel and tourism.

It promotes sustainable growth for the sector, working closely with governments and international institutions to create job opportunities, drive exports, and generate prosperity.

Red Sea Global group head of global brand and marketing Tracy Lanza said: “This year we are welcoming our first guests to The Red Sea destination. At both The Red Sea and Amaala, we have chosen to go beyond sustainability and seek to make a positive, regenerative impact on the environment and on society.”

Other WTTC destination partners include DGDA, NEOM and AlUla, as well as Atout France, Brand USA, Visit California, Puerto Rico Tourism Company, Visit Rwanda and Turespana.

WTTC president and CEO Julia Simpson said: “Red Sea Global's commitment to uplifting communities, driving economies and preserving our environment aligns seamlessly with the ethos of WTTC.

“Together, we shall pioneer a path where innovation, responsibility and prosperity converge, creating destinations that not only inspire but actively enrich the lives of all stakeholders.”

The Red Sea and Amaala destinations are expected to generate 120,000 jobs and receive up to 1.5 million tourists annually.

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